Shape

The Older Adult Council of Calgary needed to raise awareness about the struggles of financial insecurity in old age.

They wanted to showcase three case studies, featuring unique characters and their stories. Each script told the story of a different financial struggle that an older person may face in retirement. The purpose of these videos was to raise awareness of the financial difficulties that many people may face as they age.

A collection of logos created over the years for various clients.

Heller Wealth Management is a wealth management company based in New York.

They serve Americans with aspirations to live their later life to the fullest, whether they’re starting new business ventures or travelling the world. The positioning of their brand had already been completed, but they needed a new visual brand and identity guide to reflect their new messaging. Their old brand blended into the homogenous blue/grey landscape of wealth management companies. The new brand expresses who they are as a humanist company, who makes real connections with their clients and helps them achieve their personal goals.

innerme is an app that allows communication and monitoring between doctors and patients with chronic conditions.

The app is extremely secure, allowing the user to choose how their data is shared, and giving the option to anonymously report data to help further research in the field of their particular illness. To help relate some of the problems experienced by patients, and the solutions provided by the platform, we decided to create some custom illustrations. The illustrations depict key concepts regarding the innerme platform, so although they were designed for the website, they can be easily repurposed to enhance presentations, brochures, pamphlets, and other advertising materials.

Open Collaboration for Cognitive Accessibility has a mission to achieve parity for people of all cognitive abilities.

They are a one-stop shop for cognitive accessibility resources, expertise and advice. To help others understand the diversities of cognitive accessibility, Motion Designer Tara Pelow worked with them to create a video that would explain the concept, and would tell the story of who OPEN is, and their mission and vision.

Spearhead Brewing Company was working on an exciting new limited-time beer called “G’Deh”, in collaboration with Australian brewery Sea Legs Brewing Co.

We wanted this illustration to be a little unusual, whimsical, and charming. This Aussie-Canadian collab was special, and what better way to represent their partnership than to depict a moose, a kangaroo and a koala sharing a beer? The label design is as creative and fun as the idea for this new brew.

Fairmount Home is a long term care home dedicated to resident-focused care. They empower their residents to make their own individual choices.

They needed a way to tell the story of who they are as a brand in a meaningful and engaging way. To help them achieve this goal, motion designer Tara Pelow took the project from initial storyboard, to artwork creation, to a final animated video showcasing their brand and their philosophies.

BNA Debt Solutions needed a short video to advertise their Consumer Proposal service on Youtube, facilitated by Youtube advertising experts Factor One Marketing.

We needed to condense a complex and sometimes even intimidating subject into a concise script that communicated the service in an entertaining and lighthearted way. Tara Pelow and Factor One collaborated on the script, then Tara created the storyboards, artwork, and animation.

Back Stick Electric is an electrical company providing general electrician services, as well as solar panel work.

They really go the extra mile for their customers, delivering high-quality work on time and at an honest price, and they don’t take themselves too seriously either. As an original spin on electrical iconography, we decided to forgo the typical “lightning bolt” imagery and created a unique icon featuring a coiled electrical wire. We went with a vintage badge design, which invokes a sense of trust, sturdiness, reliability, and integrity. This brand has a classic look with modern cleanliness and will stand the test of time.

Factor One Marketing specializes in Youtube marketing, and the time had come for them to run their own ad.

The key was to condense who they are and what they do into a short video that would hold the attention of the viewer. Factor One provided a great script, and Tara created the storyboards and artwork, hired Tyton Sound for the voiceover and sound design, and animated the video. Once the animation process was finally complete, we had an entertaining video that consistently gets great numbers on Youtube.

On April 6 2018, Queen’s University hosted a live Q&A with NASA Astronaut Drew Feustel, while aboard the International Space Station.

In preparation for the event, Untold Storytelling travelled to NASA to interview Drew while he was still here on Earth, as well as Dr. Michelle Thompson. To illustrate their anecdotes and enhance the stories they tell, Motion Designer Tara Pelow created hand drawn animations to overlay onto the footage.

Roswell Rehearsals was a fixture in the Kingston music community for years, providing an affordable space for musicians to gather and practice.

They had a simple stamp logo, but their alien-themed identity needed a mascot. Through much development, we crafted “Buck” – a bass playing, leather jacket-wearing alien with a pompadour. We wanted him to be relatable to various genres of music; a lovable, edgy character that perfectly compliments their merch. Buck became synonymous with Roswell Rehearsals, and musicians all over Kingston wear Roswell t-shirts and sport Roswell stickers on their guitar cases that feature Buck’s design.